Last updated: 08/02/25
Health Elf (“we”, “us”, or “our”) operates the website [healthelf.co.uk] (the “Website”). This privacy policy explains how we collect, use, and share information about you when you visit or use our Website, including any subscription forms, pop-ups, and email marketing services. It also outlines your rights under the UK General Data Protection Regulation (GDPR).
By using our Website, you consent to the collection and use of your information in accordance with this Privacy Policy.
1. Information We Collect
We collect and process the following types of personal information:
1.1. Information you provide to us:
- When you contact us, subscribe to our newsletter, or use our forms and pop-ups, we may collect your name, email address, postal address, phone number, and any other personal details you provide.
1.2. Information we collect automatically:
- We automatically collect information about your visit to our Website, including:
- IP address
- Browser type and version
- Time zone settings
- Device information
- Cookies and similar technologies (See our [Cookie Policy] for more details)
2. Lawful Basis for Processing
Under GDPR, we must have a lawful basis for processing your personal data. We rely on the following grounds:
- Consent: When you subscribe to our mailing list or use our pop-ups and forms, we process your data with your consent.
- Contractual Necessity: We may process your personal data to fulfill a contract, such as processing your orders.
- Legitimate Interests: We may process data for legitimate interests, such as improving our services or for marketing purposes, where these interests are not overridden by your rights.
3. How We Use Your Information
We use your personal information for the following purposes:
3.1. To provide and improve our services:
- Process transactions and send updates about your order.
- Improve our website and customer experience.
3.2. Marketing and communications:
- If you sign up for our newsletter through our subscription forms or pop-ups, we will use your email address to send you marketing emails and promotional offers.
- We use Mailchimp to manage our email marketing campaigns. By subscribing to our newsletter, you acknowledge that your email address and any other information you provide will be transferred to Mailchimp for processing in accordance with their Privacy Policy.
- You can opt-out of receiving marketing communications at any time by clicking the “unsubscribe” link in our emails or by contacting us directly at support@healthelf.co.uk.
4. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience on our website and to collect data for analytics purposes. Cookies help us remember your preferences and improve our site.
- Necessary Cookies: These are essential for the functioning of the website.
- Analytics Cookies: These help us analyze how visitors use our site.
- Marketing Cookies: These are used to deliver relevant ads and track marketing effectiveness.
You can manage your cookie preferences via our cookie consent pop-up. For more information, please see our detailed [Cookie Policy].
5. Data Retention
We will retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.
6. Sharing of Data
We do not sell, trade, or otherwise transfer your personal data to outside parties, except for the following:
- Service Providers: We may share your information with trusted service providers (such as Mailchimp) who assist us in operating our website, conducting our business, or servicing you. These parties are obligated to protect your data and use it only for the services we specify.
- Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities.
7. Your Rights Under GDPR
As a user under GDPR, you have the following rights regarding your personal data:
- Right of Access: You can request access to the personal data we hold about you.
- Right to Rectification: You can request correction of any inaccurate or incomplete data.
- Right to Erasure (“Right to be Forgotten”): You can request the deletion of your personal data, subject to certain exceptions.
- Right to Restrict Processing: You can request that we limit the processing of your personal data.
- Right to Data Portability: You can request a copy of your personal data in a structured, commonly used, and machine-readable format.
- Right to Object: You can object to the processing of your personal data for direct marketing purposes.
To exercise these rights, please contact us at support@healthelf.co.uk.
8. Data Security
We implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk of your personal data being accidentally lost, used, accessed, altered, or disclosed in an unauthorized way.
9. Changes to This Privacy Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with the updated date.
10. Cookies and Tracking Technologies
Our Website uses cookies and similar technologies to enhance your experience, collect data for analytics, and improve our services. By using our Website, you consent to the use of cookies in accordance with this policy.
What Are Cookies?
Cookies are small text files placed on your device by a web server when you visit a site. They help us improve your experience by remembering your preferences and enabling certain features.
Types of Cookies We Use
- Necessary Cookies: Essential for the basic functioning of the Website, such as page navigation and access to secure areas.
- Analytics Cookies: Used to collect anonymous data about how visitors use our Website. This helps us improve the site’s functionality and performance. We use tools like Google Analytics for this purpose.
- Marketing Cookies: These cookies track your browsing behavior to deliver targeted advertisements relevant to you. They are used by third-party services, including advertising networks, to tailor content and ads based on your interests.
- Functionality Cookies: Enable the Website to remember your preferences, such as language and region.
Managing Cookies
You can control your cookie preferences through the cookie consent pop-up on our Website. You may also manage or delete cookies through your browser settings. Please note that disabling cookies may affect your ability to use certain features of our Website.
For more information on cookies and how to manage them, visit https://www.allaboutcookies.org/.
Third-Party Cookies
Our Website uses third-party services, such as Mailchimp and Google Analytics, which may place cookies on your device. We recommend reviewing their privacy and cookie policies for more information on how they handle your data:
11. Contact Us
If you have any questions or concerns about this Privacy Policy, or if you would like to exercise your rights under GDPR, please contact us at:
Email: support@healthelf.co.uk
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